#privacy sandbox

#privacy sandbox

Privacy Sandbox APIs faced temporary unavailability due to Chrome testing setup misconfiguration, raising concerns about Google's cookie replacement stability. Spotify reports significant growth in sports and news podcasts. [ more ]

Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]

The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]

Google delays third-party cookie removal from Chrome without setting a new deadline. [ more ]

Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office. [ more ]

Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.

Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]

Google delays end of third-party cookies in Chrome until early 2025 due to regulatory concerns and industry readiness. [ more ]

Google met commitments in Privacy Sandbox implementation, but further progress needed to address competition concerns. [ more ]

CMA expressed increased concerns over Google's Privacy Sandbox, citing 79 issues and collaboration with ICO to address privacy and competition challenges. [ more ]

Google extended its Privacy Sandbox third-party cookie deprecation timeline, facing industry criticism for proposed solutions. [ more ]

Google has delayed the third-party cookie deprecation to early 2025 due to Privacy Sandbox concerns. [ more ]

Google's Privacy Sandbox aims to enhance user privacy by limiting access to user information, potentially impacting ad revenue for publishers

Despite concerns, Google's initiative signals a necessary shift towards privacy and regulation in online advertising [ more ]

Google delaying third-party cookie deprecation impacts Privacy Sandbox supporters heavily. [ more ]

The digital advertising industry faces significant changes in how targets are identified and campaigns are measured.

The 'Great Reset' in adtech involves rethinking identity, addressability, and data security in a privacy-first manner. [ more ]

Privacy Sandbox performance better than Safari, initially lower than Chrome with 3PC.

Authentication value extends beyond monetization; deterministic IDs increase CPM significantly. [ more ]

Google's Privacy Sandbox aims to reduce tracking while keeping online content free for all.

Testing reveals Privacy Sandbox's Protected Audiences API increases latency and decreases viewability. [ more ]

The IAB Tech Lab's Privacy Sandbox Task Force released a report analyzing whether the APIs in the Chrome Privacy Sandbox support foundational digital advertising use cases.

According to the report, the Privacy Sandbox either doesn't support or degrades the functionality of the majority of basic use cases.

Publishers are concerned about the potential damage that can occur between the launch of the Privacy Sandbox and potential improvements made in the future. [ more ]

Current Privacy Sandbox APIs are not capable of replacing the current programmatic setup.

The value of first-party data may have been overhyped in the industry. [ more ]